Now in Pink!

Store circulars can be entertaining. Manufacturers are becoming more innovative in naming their products. This week’s Rural King circular advertises a 6 ounce container of “Anti-Monkey Butt Powder” at the sale price of $3.99. Anti-Monkey Butt Powder is available in regular, lady, and baby versions. The baby version is used for diaper rash.

According to the Anti-Monkey Butt Corporation web site, the regular formula is “ideal for butt busting activities such as truck driving, motorcycling, bicycling, horseback riding, and extreme sports...work or play, or on occasions when you sit on your butt all day....”

Pink Anti-Monkey Butt Powder is the formula for women and promises those who use it can “say good-bye to chafed thighs!” The product description also states, “Lady Anti-Monkey Butt Powder is specially formulated with patented satiny smooth powder to minimize the frictional discomfort that women often experience when using exercise equipment, running, driving, cycling, or just walking. Its unique ingredients work quickly to absorb sweat and provide cooling effective relief of irritation on the inner thighs and other areas of the skin prone to rubbing.”

Marketing is key to the success of a product’s sales. Marketing depends largely on advertising to get the attention of potential consumers. This can be in the form of a product name, jingle, or packaging. I don’t plan to purchase Anti-Monkey Butt Powder because I don’t have any of the discomforting symptoms listed. I, however, will give credit to the manufacturer of Anti-Monkey Butt Powder. The creative and original product name got my attention.

For more information, click on http://www.antimonkeybutt.com/.